A new 'credit card' is here: Instagram to use stories as currency

Social media influencers and content creators have begun using this new credit card to pay with their Instagram stories.

Named On The House (OTH), this card enables content creators to transact using their social media assets.

Many businesses, from Michelin-starred restaurants and nightclubs to sports and beach clubs, as well as perfumeries, accept payments made with the OTH card.

Users can benefit from these services by sharing just a few Instagram stories.

Participation in the program comes with certain requirements. Content creators must have a public social media profile, a significant number of engaging followers, and a consistent daily content output.

EXAMPLE APPLICATION BY ALIYAH JASMINE WAN

Aliyah Jasmine Wan, who boasts 83,000 followers, drew attention by sharing a video demonstrating how the card works.

She revealed that she has a spending limit of $4,000 per week. In her video, she showcased using her card to purchase flowers and pay for visits to salons and restaurants.

Aliyah emphasized the benefits of the card, stating, "You can sustain your lifestyle without spending a dime." She added, "In discussions with businesses, they told me that this application really helps them."

SPENDING LIMIT OF UP TO $4,000

Aliyah's posts piqued the curiosity of her viewers. In response to inquiries, Wan clarified, "This is a CREDIT card. There is no cash for the content creator or the business." She explained, "While the business provides a service, the content creator promotes it through Instagram stories."

She noted that the application form does not require banking information, only social media accounts and follower counts.

Depending on follower count, the spending limit varies between $1,000 and $4,000. For instance, if a lower-tier content creator has a limit of $1,000, a particular business can provide services up to $250.